Behind the Brand

Kristin Zaldana founder of 2nd KIND Natural Skincare

Hi, my name is Kristin thanks for stopping in. I wanted to introduce myself & personally welcome you to the 2nd KIND tribe. I founded this company in 2017 in the kitchen of my childhood home in McKinney, TX. I make myself as available as possible to all of our customers, if you ever need anything at all please don't hesitate to contact me. Any issue big or small, or even if you just want chat, feel free to send an email. 

Let me tell you a little bit about myself & why I created 2nd KIND. As a younger girl, I had always been obsessed with skincare. You would often find me making face masks, having at home spa nights and all the skincare fun every chance I got. You could also say servicing others has been a passion of mine. Friends would  come to me for their beauty needs, and I would never turn down the opportunity to help somebody out. Growing up, I’ve had to deal with some health issues that resulted from a hormonal imbalance. I strongly feel the unknowingly ingestion and application of chemicals found in our food and products over the years contributed to these issues.

After moving to Los Angeles, I changed my everyday habits into a clean, natural lifestyle. By doing so, I came to the realization that there weren't many beauty brands that were natural, cruelty-free, toxin-free, paraben-free & most importantly, harsh chemical-free that fit in with my cool girl vibe. (because you know I'm the coolest ever ;) ) With all of this thought going into what I was putting not just into my body, but onto my body, my relationship with myself grew stronger. Over the years, my self care turned into self love. I want others to share the same experience. Armed with my degree in Beauty Marketing & Merchandising, an Esthetician license, hard work & dedication, I've created this brand for others to find a love within themselves like the one I found. I strongly believe that there are many types of self love in this world. In my humble opinion, appreciation for who you truly are is the 1st kind and skincare is the 2nd kind. As we travel along this journey, my mission is to help guide you to the 1st by giving you the 2nd.

I am ecstatic to share with you products that are animal cruelty-free and made with love.

Seeing our tribe in action is one of my favorite things! Share your pics using our products on Instagram with #2ndKINDencounters Be sure to stay up to date with all the exciting things going on here as we share all things beauty by signing up for our newsletter below,

Founder 2nd KIND Beauty

Meet the Team (My Family)

I am so lucky to have such a close knit family!! I can truthfully say we all love being together. We are all so supportive of each other and I am excited they have chosen to be apart of 2nd KIND with me. 


Trisha (a.k.a.-my mom)- Many of you have had the chance to meet her as we traveled to markets or you've chatted with her via email. With a background in finance she helps mostly with business development. Honestly, she steps in to help with EVERYTHING! She's got to be my biggest cheerleader!

You will often find her: on her yoga mat! Namaste 

Favorite song: The Middle (Jimmy Eats World)

Favorite Product: Camu Camu + Aloe Vera Serum (seriously it's so hydrating)