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Meet Us

2nd Kind Meet Us

Kristin Zaldana founder of 2nd KIND Natural Skincare


My name is Kristin, I founded this company in 2017 in the kitchen of my childhood home in McKinney, TX. I wanted to introduce myself & personally welcome you to the 2nd KIND tribe. I make myself as available as possible to all of our babes, & if you ever need anything at all don't hesitate to contact me. Any issue big or small, or even if you just want chat, feel free to send an email. 

Let me tell you a little bit about myself & why I created 2nd KIND. As a younger girl, I had always been obsessed with skincare. I would always be making face masks, having at home spa nights & all the skincare fun every chance I got. After moving to Los Angeles, I had changed my everyday habits into a clean, natural lifestyle. By doing so, I came to the realization that there weren't many beauty brands that were natural, cruelty-free, toxin-free, paraben-free, & most importantly, harsh chemical-free that fit in with my cool girl vibe (because you know I'm the coolest ever ;) ). With all of this thought going into what I was putting not just into my body, but on my body, my relationship with myself grew stronger. Over the years, I have developed such a strong love with myself that I feel everyone on Earth should have. With hard work & dedication, I've created this brand for others to find such a love within themselves like the one I have. I so strongly believe that there are many types of self-love in this world. In my opinion, appreciation for who you truly are is the 1st kind & skincare is the 2nd kind. My mission is to help guide you to the 1st by giving you the 2nd.

Giving back to our communities & doing our part to share love & kindness in our world is a part of business ownership that is close to my heart. 2nd KIND will donate a portion from the proceeds of every full Crystal Infused Collection purchase to various charities who benefit the fight against animal cruelty, women's health & children's organizations.

I am ecstatic to share with you products that are animal cruelty-free & made with love.

I love to see our tribe! Share your favorite pics using our products #2ndKINDencounters